Zentara Office Interior Design Serpong: Blending High-Tech & Human-Centric Spaces
- Global Sekawan
- 2 days ago
- 2 min read
Discover Zentara Headquarters in Serpong, designed by INSADA. A 550 sqm workspace blending Mars-inspired high-tech security operations with luxury, human-centric lounge design.
In the rapidly evolving business district of Serpong, the definition of a modern workspace is shifting. It is no longer enough to simply provide desks; today's offices must embody the company's identity while prioritizing employee well-being.
INSADA’s latest project, the Zentara Headquarters, is a prime example of this evolution. Located at BAIC Tower in Serpong, this 550 sqm project is a masterclass in "dual-character" workplace design. Scheduled for completion in 2025, the office balances the rigorous demands of high-performance digital security with moments of genuine hospitality and retreat.

A Mars-Inspired Operational Hub
The core of the Zentara office—comprising the open office, meeting rooms, Security Operations Center (SOC), War Room, and laboratory—is designed around a distinct narrative: a Mars-inspired scientific identity.
To reflect Zentara's role in securing the future, the design language is unapologetically forward-looking. The interior features:
Clean lines and precision lighting that evoke a controlled, advanced environment.
Bold red accents paired with vinyl, stainless steel, and glass surfaces.
A high-tech aesthetic that visually communicates the firm's cutting-edge capabilities.
However, INSADA carefully moderated this technological intensity. To ensure the space remains legible and welcoming, the design incorporates warmer elements like textured finishes and beech-toned surfaces. This ensures that despite the high-stakes nature of the work, the environment remains deeply human-centered.

The Lounge: An Exclusive Retreat
In stark contrast to the operational zones, the lounge and entertainment areas introduce a deliberate shift in atmosphere. If the office is "Mars," the lounge is an earthly, luxurious escape designed to feel like a private members’ club.
This social counterpoint is defined by rich materiality and tactile comfort:
Premium Materials: The space utilizes rich burl veneers, bronze metal accents, and marble bar counters.
Ambience: Parquet flooring and layered lighting create a refined, moody aesthetic suitable for relaxation or informal meetings.
Comfort: Upholstered furniture and fabric-laminated glass enhance the acoustic and tactile experience, offering a soft landing spot away from the operational intensity of the main office.
Conclusion
Zentara Headquarters is more than just an office; it is a spatial expression of the company's dual identity. By harmonizing a high-tech security environment with a hospitality-focused lounge, the design secures the future while remaining designed for humanity.
Project Snapshot
Project Name: Zentara Headquarters
Location: Serpong, Indonesia (BAIC Tower)
Size: 550 sqm
Scope: Interior Design & Construction Services
Completion Date: 2025



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