top of page

Zentara Office Interior Design Serpong: Blending High-Tech & Human-Centric Spaces

  • Writer: Global Sekawan
    Global Sekawan
  • 2 days ago
  • 2 min read

Discover Zentara Headquarters in Serpong, designed by INSADA. A 550 sqm workspace blending Mars-inspired high-tech security operations with luxury, human-centric lounge design.


In the rapidly evolving business district of Serpong, the definition of a modern workspace is shifting. It is no longer enough to simply provide desks; today's offices must embody the company's identity while prioritizing employee well-being.


INSADA’s latest project, the Zentara Headquarters, is a prime example of this evolution. Located at BAIC Tower in Serpong, this 550 sqm project is a masterclass in "dual-character" workplace design. Scheduled for completion in 2025, the office balances the rigorous demands of high-performance digital security with moments of genuine hospitality and retreat.


Mars-inspired office design with clean lines, bold red accents, and stainless steel finishes." "High-tech workspace environment featuring vinyl flooring, glass surfaces, and precision lighting." "Modern security operations center with beech-toned surfaces to add warmth to the technical environment.

A Mars-Inspired Operational Hub


The core of the Zentara office—comprising the open office, meeting rooms, Security Operations Center (SOC), War Room, and laboratory—is designed around a distinct narrative: a Mars-inspired scientific identity.


To reflect Zentara's role in securing the future, the design language is unapologetically forward-looking. The interior features:


  • Clean lines and precision lighting that evoke a controlled, advanced environment.

  • Bold red accents paired with vinyl, stainless steel, and glass surfaces.

  • A high-tech aesthetic that visually communicates the firm's cutting-edge capabilities.


However, INSADA carefully moderated this technological intensity. To ensure the space remains legible and welcoming, the design incorporates warmer elements like textured finishes and beech-toned surfaces. This ensures that despite the high-stakes nature of the work, the environment remains deeply human-centered.


Luxury office lounge area designed with a private members' club ambiance." "Hospitality-style office breakout space featuring rich burl veneers, bronze accents, and a marble bar counter." "Relaxing workspace lounge with upholstered furniture, parquet flooring, and layered lighting.

The Lounge: An Exclusive Retreat


In stark contrast to the operational zones, the lounge and entertainment areas introduce a deliberate shift in atmosphere. If the office is "Mars," the lounge is an earthly, luxurious escape designed to feel like a private members’ club.


This social counterpoint is defined by rich materiality and tactile comfort:


  • Premium Materials: The space utilizes rich burl veneers, bronze metal accents, and marble bar counters.

  • Ambience: Parquet flooring and layered lighting create a refined, moody aesthetic suitable for relaxation or informal meetings.

  • Comfort: Upholstered furniture and fabric-laminated glass enhance the acoustic and tactile experience, offering a soft landing spot away from the operational intensity of the main office.


Conclusion


Zentara Headquarters is more than just an office; it is a spatial expression of the company's dual identity. By harmonizing a high-tech security environment with a hospitality-focused lounge, the design secures the future while remaining designed for humanity.



Project Snapshot


  • Project Name: Zentara Headquarters

  • Location: Serpong, Indonesia (BAIC Tower)

  • Size: 550 sqm

  • Scope: Interior Design & Construction Services

  • Completion Date: 2025

Comments


bottom of page