How do you transform an aging high-rise residential building into an exclusive luxury landmark while working within the constraints of its existing structure? This question lies at the heart of Trevor Tower, a comprehensive apartment transformation project in the rapidly growing district of Gading Serpong, Indonesia. Founded in 1990, INSADA has spent more than three decades helping clients unlock greater value from their properties through architecture, interior design, and c

Masterplan and design the new 110,260-square-meter International Convention Center in Dili, which celebrates the nation's entry as the 11th member of ASEAN. Currently under construction, the civic landmark seamlessly blends cultural heritage with an innovative, sustainable double facade engineered to filter harsh tropical light.

Discover Zentara Headquarters in Serpong, designed by INSADA. A 550 sqm workspace blending Mars-inspired high-tech security operations with luxury, human-centric lounge design.

The Challenge: Translating a Subterranean Concept to a Corporate Penthouse When INSADA was commissioned to deliver the Jakarta debut of Vault Nightclub, the objective was highly ambitious: translate the brand’s iconic, subterranean Bali identity into a high-impact urban destination. However, the location presented an immediate architectural hurdle. Instead of an underground basement, the new venue was situated at the penthouse level of a central Jakarta high-rise. This vertic

INSADA, sebagai jasa arsitek dan desain interior terkemuka di Jakarta, menghadirkan desain booth retail yang strategis untuk Lenka. Mengusung konsep modern dan terbuka, booth ini memanfaatkan material akrilik transparan berlapis untuk menciptakan komposisi tiga dimensi yang ringan namun tegas. Pola biophilic bergaya Prancis ditambahkan sebagai elemen grafis untuk memperkaya estetika dan memperkuat identitas merek di lingkungan ritel yang kompetitif.

Modern classic pop-up store design for Lenka Beauty at Mall Kelapa Gading 3 featuring sleek perfume displays and a luxurious setup by Insada Design Team.

INSADA's design for Indomarco Adi Prima offices in Cirebon, Palembang, Bandung, and Semarang blends modern functionality with local identity. The open-office layout fosters collaboration, using partitions to balance privacy. A red and blue color palette mirrors the corporate logo, while unique local patterns in each lobby celebrate regional heritage. Prioritizing ergonomics and durability, the workspace creates a cohesive professional environment that honors its specific cult

INSADA's "Framed Perspectives" project in Serpong transforms a parking lot into a grand apartment lobby, utilizing visual framing to connect interior and exterior spaces. This architectural approach guides viewers' attention to focal points, expanding the exterior envelope and enhancing the entrance's grandeur. By intentionally directing views, the design elevates a functional renovation into a sophisticated architectural statement, merging structure with the surrounding envi

INSADA celebrates the successful completion of the M-Town Serpong project, marking a milestone in luxury residential design. The final touches showcase a blend of contemporary elegance and biophilic elements across the exclusive show units, including the Penthouse and 4-bedroom suites. High-end materials like Makassar satin veneer, backlit onyx marble, and gold leaf accents define the sophisticated atmosphere, creating a seamless harmony between opulence and comfort in Serpon

INSADA's design for the Indomarco Adi Prima office in Bandung transforms logistics efficiency into a modern workspace. Inspired by the company's distribution network, the interior features streamlined graphics and parallel lines representing connectivity. A calming palette of grey and blue is accented with bold, diagrammatic artwork. The design balances durability with comfort using homogeneous and carpet tiles, creating a dynamic environment that reinforces brand identity an

INSADA’s state-of-the-art design for the new Indofood lab balances operational efficiency with inspiration for R&D innovation. The layout ensures a seamless workflow with distinct zones for testing and analysis, adhering to strict safety and hygiene standards. Durable, easy-to-clean surfaces like solid counters and vinyl flooring meet functional needs. Beyond utility, the space encourages collaboration with comfortable central hubs, while splashes of color and bold artwork sp

INSADA's design for the Summarecon Bogor Marketing Gallery introduces a casual, maximalist aesthetic tailored to Bogor's youthful demographic. Moving away from traditional corporate styles, the space evokes a cozy café atmosphere, blending warm wood finishes with vibrant colors. This luxurious yet modern environment invites visitors to relax and engage, redefining the property marketing experience by prioritizing comfort and high-energy visual appeal.

INSADA introduces Paradiso Golf Villas, an exclusive residential development in Jababeka, Cikarang, designed for "Smart Life Balance." The architecture emphasizes a seamless visual connection to the surrounding golf course, mimicking the serene efficiency of modern Japanese living. The design prioritizes unparalleled access to nature and comprehensive lifestyle facilities, creating a tranquil sanctuary that blends luxury with functionality for the modern family.

INSADA explores the transformative power of mirrors in interior design, moving beyond mere utility to aesthetic mastery. Mirrors serve as dynamic tools to visually expand compact spaces and amplify natural light, creating airy, open environments. From statement wall pieces to strategic placement for depth, the post highlights how mirrors function as "visual windows." Whether using oversized frames for drama or sleek, frameless designs for modern minimalism, mirrors elevate th

INSADA's "House 48 Renovation" transformed an old, unmaintained house in West Jakarta into a spacious modern family home on a minimal budget. Key strategies included relocating the stairs to unify the living, dining, and kitchen areas into one grand open space facing a pool. Unused outdoor areas on the second floor were reclaimed for bedroom expansions. Existing materials like marble floors and wood doors were refurbished to reduce costs, while the facade was modernized with

INSADA introduces the "Contemporary Biophilic" design for the Blue Crystal Residence show units (6x14m and 8x14m) at Summarecon Mutiara Makassar. The design emphasizes a connection to nature by linking inner courtyards with living spaces, creating a "Garden House" feel. Plant-inspired patterns and crystal-themed fixtures add fresh accents to a stable, mature aesthetic. The result is a spacious, luxurious, yet homey environment that harmonizes modern living with the tropical o

INSADA celebrates the launch of Summarecon Bogor, a 500-hectare development combining country living with city comfort. For the Marketing Gallery, INSADA crafted a "Maximalist" design to create a bold, energetic atmosphere. A monochromatic backdrop of wood and concrete is contrasted with vibrant, solid-colored furniture. Pops of orange and purple in varied seating arrangements introduce movement and life, complementing the spectacular views of four surrounding mountains.

INSADA proudly announces their win at the prestigious Asia Pacific Property Awards 2020-2021. During the virtual Red Carpet Awards Presentation held on September 7th, INSADA was honored with the "Residential Interior Show Home" award for their project, Aerium Permata Buana. Selected from over 1,200 entries across 27 countries, this accolade underscores INSADA's excellence in the global property industry.

Following the renovation of Phase 1 in 2017, INSADA announces the completion of Phase 2 for Surya Hotel & Cottages. This phase marks the full operation of key public areas, including new dining halls, ballrooms, and lounges. The completion enhances the guest experience by offering modern, functional gathering spaces that complement the earlier updates. The post invites visitors to explore the new facilities and visit the hotel's website for more details.

INSADA announces the August 2020 launch of Blue Crystal Residence at Summarecon Mutiara Makassar. Located in a 400-hectare development in Aeroport City, these units feature a "Contemporary Biophilic" design that connects inner courtyards to living spaces. The 6x14m and 8x14m show units blend stability and maturity with nature, utilizing fresh, plant-inspired patterns and crystal-themed fixtures to create spacious, luxurious, and homey environments.