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Workspace

Defining a renewed architectural identity for an established power tools brand.

Photography by dnp.group

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Fujiyama HQ | Interior Design

INSADA designed the architecture and interior for the new Fujiyama Headquarters, a leading power tools company. The transition from a shophouse to a dedicated 7-story, 3,400 sqm building in North Jakarta marks a significant milestone for the company's growth. The building efficiently integrates industrial logistics, including loading areas, workshops, and storage, with corporate spaces such as the lobby, offices, director's suite, and executive lounge.

The building's design serves as a built manifesto of Fujiyama's core values: strength, precision, and continuous innovation. Its base is clad in travertine, symbolizing solidity and trust, while the upper levels feature a precast concrete grid with Fujiyama's signature red accents to reflect product precision and brand identity. Deep-set façade openings create a dynamic interplay of light and shadow while acting as natural solar shading. Large glass windows, particularly in the director's office, are incorporated to symbolize visibility and openness. Finally, the upper volume is designed to be lighter and more open, featuring terraces that offer panoramic views and mirror the company's growing aspirations.

Project Name: Fujiyama HQ
Location: Jakarta, Indonesia
Project Type: Workspace
Project Size: 3400 sqm
Completion Date: 2026
Scope: Architecture, Interior Design

Bright open-plan office with employees at desks and talking, featuring gray and red carpet, exposed ceilings, and a glass wall with the Fujiyama logo.
An executive office featuring a wooden desk against a dark wood wall, a seating area with a grey sofa and black tables, a rolling TV, and large windows.

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