This booth showcases the extension of INSADA’s second booth collaboration with Lenka, introducing a new identity that highlights the brand’s growing beauty product line. The design centers around a bold visual expression with extensive use of clear acrylic materials, creating a clean, modern feel. Layered transparent acrylic elements are combined with French-inspired biophilic patterns to form a dynamic, three-dimensional focal point. This updated concept reflects Lenka’s evolution while maintaining a distinctive and memorable brand presence within a competitive retail environment.

Scope: Interior Design, Construction Services

Location: Jakarta, Indonesia

Project Type: Retail Pop Up