For more than three decades, INSADA Integrated Design Team has developed architecture and interior design solutions in response to the unique challenges of each project. Founded in 1990, our Jakarta-based practice has completed more than 200 projects across healthcare, hospitality, commercial, residential, workplace, and mixed-use sectors, working with leading national and international clients. This multidisciplinary experience, recognised through numerous national and inter

The commercial wellness and beauty industry in Jakarta is experiencing an unprecedented boom. With sophisticated client expectations rising, medical spas and wellness clinics can no longer rely solely on top-tier treatments; the physical environment must do equal heavy lifting, creating a design identity that separates itself from the rest of the competitors. At INSADA, crafting a distinct brand identity in a saturated market is a challenge we have successfully met before. Ou

Modern classic pop-up store design for Lenka Beauty at Mall Kelapa Gading 3 featuring sleek perfume displays and a luxurious setup by Insada Design Team.

Experience the height of luxury at the Serpong Penthouse by Insada Design Team. Part of the Trevor Project, this residence defines opulence with Makassar satin veneer walls, bold marble floors, and gold leaf accents. The heart of the home is a stunning backlit onyx marble bar that seamlessly connects the living, dining, and kitchen areas. Featuring five bedrooms, custom walk-in closets, and a private office, every detail is crafted for a lavish lifestyle in the center of Serp

Tokyu Land Puri Botanical in Jakarta redefines city living with its "botanical urban living" concept, blending contemporary design with organic elements. Designed as an oasis amidst the urban hustle, the residence features a soft beige and gray palette to counter the tropical heat, accented by calming greens and blues. Its open, flexible layout ensures optimal airflow, creating a bright, spacious, and tranquil environment that harmonizes dynamic city life with the serenity of

INSADA’s state-of-the-art design for the new Indofood lab balances operational efficiency with inspiration for R&D innovation. The layout ensures a seamless workflow with distinct zones for testing and analysis, adhering to strict safety and hygiene standards. Durable, easy-to-clean surfaces like solid counters and vinyl flooring meet functional needs. Beyond utility, the space encourages collaboration with comfortable central hubs, while splashes of color and bold artwork sp

INSADA explores the transformative power of mirrors in interior design, moving beyond mere utility to aesthetic mastery. Mirrors serve as dynamic tools to visually expand compact spaces and amplify natural light, creating airy, open environments. From statement wall pieces to strategic placement for depth, the post highlights how mirrors function as "visual windows." Whether using oversized frames for drama or sleek, frameless designs for modern minimalism, mirrors elevate th

INSADA highlights critical interior design mistakes to avoid, ensuring your space remains functional and aesthetically pleasing. The post explores real-life "disasters" such as poor lighting choices, improper furniture scaling, and neglecting traffic flow. By analyzing these common pitfalls, INSADA provides expert advice on planning and balance, demonstrating how professional foresight can prevent costly errors and create a harmonious, livable environment.

INSADA shares four clever strategies to maximize apartment storage without sacrificing style. Key tips include installing slide-out pantries and pull-out cutting boards to optimize kitchen efficiency. Sliding panels are recommended to hide storage or workspaces while mounting TVs for dual-room use. Transformative desks can double as vanity stations or ironing boards, while "Murphy" dining tables fold away to free up floor space, creating versatile, multi-functional living are