Projects

Hospitality

Redefining a New Identity for Novotel in the South East Asian Region

Novotel Tangerang

We were tasked to create a new interior identity for Novotel in the city of Tangerang. The result is a 4-Star Hotel with simple sleek lines in a contemporary style. Located in a strategic location, within the main business district of Kota Tangerang, the Novotel sits in the Tangcity Superblock complex above a Mall. The hotel is designed to combine both comfort and technology to cater business and leisure activities. Upon entry, guests are greeted with a double height ceiling contemporary lobby. The design consists of clean lines, neutral color palette, play of materiality and transparency, and bold patterns to enlarge the space. We have also implemented a children's playground and MAC corner for guests in the lobby, outdoor swimming pool on the top floor, and spa as different facilities for the guests. In contrast to the lobby, these public areas such as the breakfast and bar, have bold complementary accent colors and pattern flooding throughout the space to create different focal points for the visitors.  

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insada@insadadesignteam.com | jakarta, Indonesia