In the world of corporate office design, a company’s headquarters should be the ultimate physical manifestation of its evolution and future ambitions. When Fujiyama outgrew its modest shophouse roots, they needed more than just additional square footage; they required a landmark facility that could unify complex operational needs while projecting a powerful brand identity. INSADA was commissioned to design both the architecture and interior of the new Fujiyama Headquarters in

INSADA's "Framed Perspectives" project in Serpong transforms a parking lot into a grand apartment lobby, utilizing visual framing to connect interior and exterior spaces. This architectural approach guides viewers' attention to focal points, expanding the exterior envelope and enhancing the entrance's grandeur. By intentionally directing views, the design elevates a functional renovation into a sophisticated architectural statement, merging structure with the surrounding envi